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THE PHYLLIS SCHLAFLY REPORT
Trump, the Great Communicator on Twitter
by John and Andy Schlafly
December 27, 2016
How did it happen that a man we were told could not possibly be nominated, let alone elected, is about to take the oath of office as the 45th president of the United States?
Part of the reason is that Donald Trump spoke to a set of hot-button issues (immigration and trade) that no other Republican was willing to touch, and those issues resonated with thousands of Americans who had previously voted for Obama. But even with the right issues and a brilliant slogan, “Make America Great Again,” Donald Trump still had to bypass the mainstream media in order to speak directly to the American people, as Ronald Reagan did a generation earlier.
For the benefit of Americans too young to remember, Reagan was called the “Great Communicator” because he effectively used television to connect directly with voters. Reagan frequently won people over with a folksy story or a perfectly timed joke, like the way he deflected a hostile question about his age during the final presidential debate by leaving everyone, even his opponent, in congenial uproarious laughter.
Having grown up in the construction industry, Trump uses a blunt and caustic style that is the direct opposite of Reagan’s affable avuncularity. But Trump has mastered the art of the tweet, sending out very short messages on Twitter, which provides an effective way to connect directly with the public.
Consider the tweet he sent out just before Christmas: “The United States must greatly strengthen and expand its nuclear capability until such time as the world comes to its senses regarding nukes.” The media thundered in outrage, claiming the tweet endangered national security and could spark a new Cold War with Russia.
But Vladimir Putin, who controls Russia’s nuclear weapons, dismissed the tweet as “nothing out of the ordinary” because Trump had already promised many times to rebuild U.S. military forces. Most foreign leaders, whether they are friends or adversaries, respect a President who says what he means and means what he says.
Limited to 140 characters (20 to 25 words), Twitter would not have been much help to Reagan, but it has been a perfect fit for Trump’s blunt candor. Trump has a genuine style on Twitter and his voice comes through loud and clear in that medium, as authentic as Reagan’s mastery of speaking on camera.
Effective use of Twitter requires an economy of style and expression comparable to a great bumper sticker, such as “If guns are outlawed, only outlaws will have guns.” Phyllis Schlafly, a master of political communication herself, emphasized the value of honing her message to an effective sound bite, presenting “more facts in fewer words” than other conservatives.
A good example of Trump’s mastery of the media happened in November when a student at tiny Hampshire College in Amherst, Massachusetts burned the American flag to protest the election results, and the liberal college president responded by removing our flag from its place of honor on campus. More than 1,000 veterans gathered to protest that cowardly response, but the incident drew little national attention until Trump unloaded a tweet: “Nobody should be allowed to burn the American flag - if they do, there must be consequences - perhaps loss of citizenship or year in jail!”
The media jumped on Trump with a fierce intensity, keeping the story alive for days, until they realized Trump was being helped, not hurt by their criticism. Most Americans agree with Trump’s opinion even if a divided Supreme Court ruled otherwise.
Even Obama’s press secretary weighed in, saying Trump should submit himself to “skeptical questioning from an independent news media” at a formal press conference with its built-in advantages for the liberal media. As skillful as Reagan was, at times he struggled with rude reporters repeatedly trying to trip him up.
Instead of taking the media bait, Trump lobs Twitter bombs like this one, two weeks ago: “Just watched @NBCNightlyNews - So biased, inaccurate and bad, point after point. Just can’t get much worse, although @CNN is right up there!” He doesn’t spare the late-night shows, either: “Just tried watching Saturday Night Live - unwatchable! Totally biased, not funny and the Baldwin impersonation just can’t get any worse. Sad.”
When the media feel compelled to report President-elect Trump’s tweets, repeating his own unfiltered words, it means he and not they control the daily news cycle. When they have to interrupt their own agenda to report how politicians and pundits respond to what Trump just said, media-created stories get lost in the shuffle.
Without press conferences, liberals have difficulty setting the agenda for a Republican president. The first President Bush held three times as many press conferences in four years as his predecessor Ronald Reagan did in eight, and the outcome was a disastrous defeat in 1992. Americans do not want a president whose agenda is set by the press corps in Washington, D.C.
John and Andy Schlafly are sons of Phyllis Schlafly (1924-2016) whose 27th book, The Conservative Case for Trump, was published posthumously on September 6.
THE PHYLLIS SCHLAFLY REPORT
How Obama Stole Christmas
by John and Andy Schlafly
December 20, 2016
The Trump transition team is working on its first package of executive actions, including steps to rescind or revoke numerous improper executive actions by President Obama. Here are two federal regulations and further actions that Trump should take care of in his first day on the job as president.
The liberal “war on Christmas” is a recurring feature of the holiday season, but this year a federal regulation is being blamed for continuing that unhappy trend. At a senior living center called Mercy Village in Joplin, Missouri, residents were told they are forbidden to put traditional Christmas decorations in any of the common areas.
Mercy Village is owned by Denver-based Mercy Housing Inc., which receives federal funding from the U.S. Department of Housing and Urban Development (HUD). Mercy’s management claimed that it was merely enforcing a HUD regulation that prohibits “discrimination” by housing providers on the basis of religion.
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Another regulation due for prompt revocation by the new administration is a last-minute rule to prevent states from defunding Planned Parenthood. This new rule became final on December 19 following an unusually short 30-day comment period, and is set to take effect on January 18, just two days before the President Trump will be inaugurated.
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Perhaps the most influential action that the incoming President Trump could take on his first day of office would be simply to withdraw the appeal by the Department of Health & Human Services (HHS) of a splendid decision that declared illegal the taxpayer subsidies of Obamacare on the health insurance exchanges. If Trump merely withdraws the appeal of U.S. House of Representatives v. Burwell, which is as easy as filing a one-page document with the court, the subsidies would cease and the Obamacare health exchanges would mercifully collapse.
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Amid the holiday merry-making and revelry, which as Shakespeare observed 400 years ago “is a custom more honor’d in the breach than the observance,” we should remember the whole point of Christmas is the birth of a child. click here to read this full column
THE PHYLLIS SCHLAFLY REPORT
Could Hillary Hijack the Electoral College?
December 13, 2016
by John and Andy Schlafly
Remember when the liberals demanded that Donald Trump swear to accept the outcome of the presidential election? That was two months ago, when they were sure Trump would lose in a landslide.
Now many of the same people are chanting that Trump is "not my president." In the days following the November election, thousands of anarchists participated in often violent protests in places like Oakland, California and Portland, Oregon, setting fire to police cars, smashing plate glass windows, and waving Mexican flags to express their contempt for the will of the American people.
Remember when the liberals complained that the Electoral College is undemocratic and should be abolished? That was one month ago, after Trump won all the battleground states and extended his sweep to four states that Republicans haven't carried since Ronald Reagan's time.
Now many of these same people are demanding that presidential electors assert more power than our Constitution gives them. They want the Electoral College to "deliberate" over who should be the next president. ... click here to read the rest of this column
